Business Operations Manager building reliable, data-driven operations for high-growth products.

Malaa is a Saudi fintech specializing in open banking and personal finance management. I oversee daily operations, cross-team collaboration, and process optimization to enhance customer experience, data accuracy, and service delivery.

• • Designed core operational processes supporting personal finance, lending, and investment products
• • Built an operations dashboard to monitor KPIs across Customer Support, Engineering, and Compliance
• • Defined and launched SLAs to improve turnaround time for technical issues and cross-team alignment
• • Led data validation initiatives for transaction journals (withdrawals, funding, net journals)

• • Built and launched Etmar.com (B2B food eCommerce) generating SAR 3.2M ARR
• • Increased online sales by 37% within six months
• • Reduced opex by 20% (≈ SAR 700K annually) through digitization and automation
• • Built and trained a cross-functional team of 10 across KSA and UAE

• • Built and launched a booking platform for Riyadh-based experiences and activities
• • Reduced supplier costs by 20% and increased online sales by 30% in five months

• • Led development of Karaz.market (collaborative venture with Spacetoon)
• • Managed Operations, Marketing, and Logistics teams (16 staff) and prepared platform for acquisition
• • Negotiated with vendors, onboarded 3PL partners, and implemented Amazon Payments

• • Oversaw fulfillment for 7,000+ PS5 orders across KSA with 93% same-day delivery
• • Reduced fraud transactions from 9% to 2% via improved checks and coordination

• • Managed a 4-member team across Huawei, Samsung, and HTC Vive operations
• • Achieved $19M+ online sales (2021) and launched stores on Amazon and Noon